Perkin Elmer establishes new direct operations in Southern Africa to expand its presence & business in the fast developing region

PerkinElmer, Inc., a global leader focused on improving the health and safety of people and the environment, announced today that it has opened direct operations in Midrand, South Africa. The new PerkinElmer Southern African headquarters will support the Company’s business across all Southern African countries in the following key markets: academia, mining and mineral testing, chemical and petrochemical analysis, pharmaceutical applications, and food and beverage safety testing.

 

“Southern Africa represents a critical region for PerkinElmer and is an integral component of our growth and geographic expansion strategy,” said Lapo Paladini, chief marketing officer, PerkinElmer. “The opening of our new headquarters will bring our knowledge and expertise as well as our innovative solutions directly to Southern Africa in order to support the fast growing local economy while helping customers advance human and environmental health in the region.”

The new Southern Africa headquarters will be equipped with a Customer Knowledge Center which will serve as a demonstration, application support and service center.

 

“We are excited about this important investment in Southern Africa. The new headquarters will have responsibility for our analytical sciences and laboratory services offerings, including providing customers with a direct application support, sales and service channel,” said Louis Clark, Southern Africa, general manager, PerkinElmer. “Our immediate objective is to establish contact with current users and ensure their investment in PerkinElmer is protected by providing this sales and service support. This will be followed by an intensive medium term marketing campaign to reach all potential customers across all the key segments.”

Located in Midrand, a commercial hub strategically situated between Johannesburg and Pretoria, the facility will initially serve South Africa and neighboring countries and will be supported by 25 sales, support and service employees.

 

Perkin Elmer SA

Tel: (011)  564 2400

info.za@perkinelmer.com

www.perkinelmer.com.

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